Dictionary Of Marketing Terms Links

Lee Odden: What You Need to Know about Optimization

What is optimization? The dictionary definition, according to Merriam-Webster, optimization is:

CSOFT International Launches TermWiki Mobile 2.0 for Android

CSOFT International Ltd., a leading provider of multilingual globalization services and language technology, today announced the launch of TermWiki Mobile 2.0 for Android, the newest version of its TermWiki Mobile application.

Mumbrellacast goes live this Friday

Mumbrella is to run its first live podcast this Friday. The Mumbrellacast – a conversation around the week’s most interesting media and marketing events – is generally uploaded on a Friday morning after a Thursday recording. But this week the Mumbrellacast will be live online at 12.30pm EST. Join the Mumbrella editorial team for the [...]

Five Aussie films to get world premieres at Sydney Film Festival

Two Australian films will feature in competition at the Sydney Film Festival, while five local features will get their world premieres. Dead Europe, directed by Tony Krawitz, and Lore directed by Cate Shortland will compete In Competition, which carries a $60,000 prize. For both films the festival will be their world premiere, along with other [...]

Sydney launches ‘Love every second’ positioning

Destination NSW has launched a domestic campaign promoting Sydney as a destination for couples keen to make use of every second of their break. The campaign is aimed at counteracting the successful efforts of other domestic destination brands including the long running You’ll Love Every Piece of Victoria campaign. The campaign – created by ad [...]