Email Marketing Terms Links

Experian acquires campaign management company Conversen

Costa Mesa, Calif.Experian Marketing Services has acquired Conversen Inc., a company that provides data, analytics and marketing software. Financial terms of the deal were not disclosed.

Retailers Leveraging Tablets to Elevate Brand, Boost Sales

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.

Twitter Acquires Email Marketer RestEngine

Twitter has acquired RestEngine, a two-and-half-year-old company that has helped social app publishers send emails based on a user's social graph, RestEngine...

A Glossary Of 15 Really Useful International Search Marketing Terms

A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions.

Twitter buys email marketer RestEngine

Twitter has acquired RestEngine, a two-and-half-year-old company that has helped social app publishers send emails based on a user's social graph, RestEngine said on Thursday. The company will now apply its email skills and marketing automation know-how on a much larger scale at Twitter, it said in a note on its website.