Footballmarketing Links

'Core fans key to football marketing strategies' - Marketing Week

Marketing Week

'Core fans key to football marketing strategies' Marketing Week Football clubs should focus the majority of their marketing efforts on core fans and not chasing the “quick buck” available from sponsors' overseas interest in the Barclays Premier League or risk damaging the long-term interests of the brand, ... and more »

Big East members say they are confident in future, inspired by TV options - Orlando Sentinel

Big East members say they are confident in future, inspired by TV options Orlando Sentinel He said the conference has not marketed its football programs well, but it plans to invest heavily in football marketing that could help change the perception of the league in the future. "We're a lot better than people give us credit for," Auriemma ... and more »

Nike gather nearly every footballer imaginable for stunning 'My Time is Now ... - JOE

JOE

Nike gather nearly every footballer imaginable for stunning 'My Time is Now ... JOE “Young players will stop at nothing to prove they're good enough to play with the best in the game,” said Carlos Homedes, NIKE, Global Football Marketing Director. “Their hunger and impatience to take a chance is playfully apparent in the “My Time is ... and more »

My Time Is Now! - Australian FourFourTwo

My Time Is Now! Australian FourFourTwo “Young players will stop at nothing to prove they're good enough to play with the best in the game,” said Carlos Homedes, NIKE, Global Football Marketing Director. “Their hunger and impatience to take a chance is playfully apparent in the “My Time is ... and more »

Dempo may lose Asian Champions League slot - Times of India

Dempo may lose Asian Champions League slot Times of India The clubs - on a warpath with the AIFF - have refused to adhere to any licensing criteria till IMGReliance, Indian football's marketing agents, provide them with a blueprint for Indian football. The clubs, almost all of whom are making losses, ...