Marketing Terms Links

Panasonic Announces Strategies for Business Domain Companies and Marketing Sector Based on 'Business Policy for FY2013'

Panasonic Corporation announced business policy for fiscal FY2013 on May 11, 2012. Based on this business policy, the summary of strategies for n

Marketing is becoming the new R&D

Google’s Chief Economist Hal Varian coined the phrase “marketing is the new finance”.

Reis, Inc. Expands Marketing Channels Through Penton Media Partnership

NEW YORK -- Reis, Inc. , a leading provider of commercial real estate market information and analytical tools, and Penton, a leading, independent, business-to-business media company and publisher of National ...

Abacast and SESAC Announce Marketing and Promotion Partnership

VANCOUVER, WA and NASHVILLE, TN-- - Abacast, a provider of cloud-based streaming and ad management services to the radio industry and SESAC, the nation's most innovative performing rights organization, ...

FTC judge calls foul on Pom pomegranate marketing

It has long been clear that the most wonderful thing about Pom Wonderful pomegranate juice is the spectacular marketing skill that persuades consumers to fork over their hard-earned cash for a liquid that sells for five to six times the price of, oh, cranberry juice.