Multichannel Marketing Links

Is Your Customer Service Multichannel? - Huffington Post

Is Your Customer Service Multichannel? Huffington Post The Challenge: Just as businesses must provide customers with a wide variety of marketing channels to choose from, they must allow a choice of multiple service channels. As we've discussed previously, multichannel marketing enables delivery of messages ... and more »

Harte-Hanks: May 22 Direct Marketing IQ Webinar to Address Postal Optimization ... - MarketWatch (press release)

Harte-Hanks: May 22 Direct Marketing IQ Webinar to Address Postal Optimization ... MarketWatch (press release) AUSTIN, TX, May 21, 2012 (MARKETWIRE via COMTEX) -- Harte-Hanks, Inc. (NYSE:HHS) , a worldwide multichannel, direct and targeted marketing company, announced today that its resident postal issues expert, Charley Howard, vice president of postal affairs ... and more »

IHOP Serves up a Stack of New Ads - RICG

IHOP Serves up a Stack of New Ads RICG Riding the wave of consumer demand for breakfast, IHOP recently announced that it will be serving a menu of social media, digital, television and radio ads in its latest multichannel marketing campaign. Driven by the tagline "IHOP. and more »

NBC prepares marketing blitz for online viewing of Olympics - Los Angeles Times

NBC prepares marketing blitz for online viewing of Olympics Los Angeles Times Through the media industry's TV Everywhere initiative, most consumers can access content online provided they authenticate that they are already subscribers to a multichannel video programming distributor such as Time Warner Cable or Comcast. and more »

Cable Show 2012: Cable Aims to Market to Black Consumer - Broadcasting & Cable

Cable Show 2012: Cable Aims to Market to Black Consumer Broadcasting & Cable By Mike Farrell, Multichannel News -- Broadcasting & Cable, 5/22/2012 9:39:44 AM Boston - With its official launch scheduled for next month, new cable network Aspire appears poised to address a much maligned but fast growing advertising segment -- the ... and more »