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Email Marketing Campaigns Go Mobile - TopTenWholesale News

TopTenWholesale News

Email Marketing Campaigns Go Mobile TopTenWholesale News by Claudia Bruemmer | May 20, 2012 5:44 PM PST By the end of the year, consumers will be checking email on their mobile devices while waiting for the bus or in a doctor's office rather than from a PC in the home or office, according to new research ... and more »

Conversion rates 'a concern for email marketers' - ashdowngroup.com

Fourth Source

Conversion rates 'a concern for email marketers' ashdowngroup.com Conversion rates have become the most pressing concern for the UK email marketing sector, it has been reported. Research conducted by the Direct Marketing Association (DMA) found that 48 per cent of email marketers see this issue as their overriding ... Conversion rates “most pressing concern” for email marketersFourth Source all 2 news articles »

Retailers Leveraging Tablets to Elevate Brand, Boost Sales - MarketWatch (press release)

Retailers Leveraging Tablets to Elevate Brand, Boost Sales MarketWatch (press release) The State Of Retailing Online research series, which provides eBusiness & Channel Strategy Professionals with annual industry benchmarks of marketing and business investment and activities, surveyed 59 companies. When it comes to actual sales retailers ... and more »

Why the Marketing World Needs More Correlation Research - SEOmoz (blog)

SEOmoz (blog)

Why the Marketing World Needs More Correlation Research SEOmoz (blog) Do emails that contain images have lower open rates? These, and hundreds of other questions marketers are constantly asking, can be answered mathematically through correlation data. Yet, it seems there's an unfortunate bias against correlations, ...

The changing face of email marketing - Business Review Europe

The changing face of email marketing Business Review Europe Gone are the days when marketers can simply blanket email a vast number of contacts and expect a return. In our social, mobile and highly engaged world, Silverpop Director of Marketing explains to Business Review Europe how 'Mocial' marketing is the ...