Traditional Marketing Links

Ford ad campaign bucks traditional principles to build 'intrigue'

Ford Motor Co. plans to launch its new models and appeal to the coasts with a new advertising campaign that leverages its national reputation for promoting fuel efficiency and avoiding a taxpayer bailout — without showing the automaker's name or logo until the very end.

Experian Marketing Services acquires Conversen, a revolutionary technology platform that powers more robust campaign ...

NEW YORK, May 21, 2012 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced it has acquired Conversen. Conversen is a pioneer in ...

Understanding the New ROI of Marketing

Learn how companies that focus only on traditional ROI when analyzing marketing performance will lose.

Pressure Rising on Agency to Spend More on Marketing

After spending more than $61 million on non-marketing research during the past six years and watching orange juice sales plummet at the same time, the Florida Department of Citrus faces rising pressure to return to its traditional marketing role.

Consumers Prefer Online Banking to Traditional Branch Banking

PRINCETON, N.J., May 21, 2012 /PRNewswire/ -- More than half of consumers prefer to do their banking online and nearly half would do all of their banking online if they could. This was a key finding of ...