Web Marketers Links

Lead Scoring: How B2B Search Marketers Can Lead the Process

Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process.

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That's according to a study conducted by the Content Marketing Institute, a marketing education and research company.

Vitrue Releases Major Analytics Enhancements to SRM Platform

Vitrue's Proprietary Technology Combined With Facebook Metrics & Web Analytics Integrations Provides Marketers With the Most Robust & Innovative Analytics Suite Available

The Ability to Search by Location in Google+ and its Benefits to Marketers

The social media space is one of the most competitive industries in today’s digital world. This became clearer than ever in 2011, a year when we saw social networks such as Facebook, Twitter, and LinkedIn evolve, and the birth of new players like Google+. Despite having an uphill climb ahead of it, Google knows that [...] Follow SEJ on Twitter @sejournal

SMTP, Inc. Introduces Email Suppression Tool for List Management; Empowers Advertisers and Marketers with New CAN-SPAM ...

SMTP.com a leading global service provider of cloud-based messaging and email delivery, today introduced an advanced email Suppression tool for its Ecosystem Service