What Do Marketers Do Links

What do consumers think of social media marketing on mobile?

Some of the stats in this DMA infographic suggest there is some resitance to this. For example, 44% regard marketing on mobile social media as invasive, while 52% believe that ads should only be seen by fans or followers of brands.

Caine's Arcade: The Ultimate In Advocacy

A lesson for marketers on evangelism?s power. You may (or may not) have heard of Caine Munroy. If not, perhaps it's Caine's Arcade that rings a bell? Caine is a 9-year-old from Boyle Heights, with a great gap-toothed grin and big belief in his creation: A do-it-yourself game arcade cobbled together of cardboard boxes, lots ...

New Or Improved: What Consumers Really Want

New Or Improved: What Consumers Really Want: Do companies require radical innovations to woo consumers? New research suggests...no!

How to Survive a Reorganization

What do you do if your organization has been shuffled, turned, twisted, and restructured? Here are a few survival tips for personal and organizational success.

What will you do next Mr Zuckerberg?

Facebook has spread its tendrils far, wide and deep throughout the internet, and this connectedness has given the social network the power to become a €100 billion company. The question is: what does it do next, asks SOMINI SENGUPTA