What Is Marketing Communications Links

Marketing in the Round Makes You Work - Huffington Post

Marketing in the Round Makes You Work Huffington Post Integrated Marketing Communications (IMC) has been around a long time. I am fortunate that the earliest pioneers in the discipline, folks like Dick Christian, Don Schultz, Clarke Caywood and Tom Collinger, are all Northwestern IMC Professors from my ... and more »

Chief Marketing Officer - the hottest seat in the C-suite - ZDNet (blog)

Chief Marketing Officer - the hottest seat in the C-suite ZDNet (blog) By Tom Foremski | May 21, 2012, 6:43pm PDT Chief Marketing Officer or VP of Marketing/Communications has to be one of the toughest jobs around these days. Why? Because of the massive fragmentation going on in media and communications.

West Cary Group Set to Market Richmond International Airport - MarketWatch (press release)

West Cary Group Set to Market Richmond International Airport MarketWatch (press release) RICHMOND, Va., May 22, 2012 /PRNewswire via COMTEX/ -- West Cary Group, an award-winning marketing communications and advertising agency headquartered in Richmond, Virginia, has been selected Agency of Record for the Richmond International Airport ... and more »

Ikano Bank Chooses Neolane to Streamline Its Marketing and Customer Communications - MarketWatch (press release)

Ikano Bank Chooses Neolane to Streamline Its Marketing and Customer Communications MarketWatch (press release) Ikano Bank will implement the Neolane platform to help it boost the effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing ... and more »

Frontier Communications Names Paul Quick as Vice President and GM of ... - MarketWatch (press release)

Frontier Communications Names Paul Quick as Vice President and GM of ... MarketWatch (press release) "Paul has a wealth of executive management experience in sales, marketing and product development," said Ann Burr, President, Northeast Region, Frontier Communications. "He is a proven leader who has demonstrated a great ability to manage operations, ... and more »