What Is Marketing Mix Links

Who is Bill O'Brien? New Penn State football coach brings mix of fire, smarts, blue-collar mentality

Not everyone was sold on Penn State’s hire last month of Bill O’Brien , who will be standing on the sideline tonight calling plays for the New England Patriots in Super Bowl XLVI.

Why Context Is King in the Future of Digital Marketing

Jonathan Gardner is director of communications at ad company Vibrant Media. He has spent his career as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world.

USADATA Ramps Up Digital Marketing Support for Customers

To support the growing trend of businesses increasing their email, digital, and multi-channel marketing mix, USADATA is leading the way in its support of customer acquisition campaigns for businesses.

The Rise of the Marketing Entrepreneur

THE number one problem that B2C Chief Marketing Officers are reporting as they look ahead to 2012 and beyond is that the marketing systems they oversee are far too slow to keep up with the pace of change in the consumer and market landscape. Technology is transforming the consumer purchase path and raising the bar on what it takes to stay relevant. Consumer value sets are shifting rapidly ...

Archer takes over stewardship of Sun City golf

Shannon Archer is "not reinventing the wheel" with Sun City Hilton Head's golf amenities; he wants to enhance what is already established. Archer is in his fourth week as Sun City's director of golf operations but he's no stranger to the Lowcountry.